content restructuring suggestion
The story of the 4 elements on the kitchen could be a bit more prominent – it is great, original and would work perfectly as a unique selling point. People love storytelling, so I believe we can make the About us page a bit more magical and stylish.
The story behind the product is a wonderful opportunity to show the face and make it more personal. The video on the Airtender About page featuring Rui is great. It would be also fantastic to show the pictures of the ones who is actually telling the story of a product developed from A to Z and produced in Europe .
The content of the Inspiration tab is a very special addition, but it seems to be a bit unstructured. For example, the Sustainability aspect (which is one of the most important topics nowadays) is hidden between recipes and influencers.