'What do you think?'
Covid-19 survey campaign & report
Covid-19 survey campaign & report
Annually, Multi Corporation conducts a customer survey within the shopping centers under its management. The primary emphasis of this year's survey was on COVID-19. Encouraging visitors to participate in a survey with such a sensitive topic posed an intriguing challenge.
In my role as a designer, I had responsibility for the visual communication in two phases of this project: first, creating the survey invitation, and second, presenting the survey results.
In the initial phase, I designed the promotional campaign, encompassing both print and online materials. I opted for a positive approach, employing vibrant imagery and a compelling, personalized call-to-action slogan. I distributed a package containing visual materials and instructions to all shopping center marketing teams.
In the initial phase, I designed the promotional campaign, encompassing both print and online materials. I opted for a positive approach, employing vibrant imagery and a compelling, personalized call-to-action slogan. I distributed a package containing visual materials and instructions to all shopping center marketing teams.
The survey was conducted across 50 shopping centers in 11 different countries, and it achieved remarkable success, garnering over 33,000 responses throughout the campaign.
This substantial response rate served as a strong foundation for the project's second phase: presenting the survey results. In collaboration with my colleagues at Multi Research Lab, I designed the survey report and created visuals for showcasing the survey results on social media.
This substantial response rate served as a strong foundation for the project's second phase: presenting the survey results. In collaboration with my colleagues at Multi Research Lab, I designed the survey report and created visuals for showcasing the survey results on social media.
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