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ANASTASIA VISSER
Creative Management // Art Direction // Visual Communication
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multi corporation
corporate identity review & update
Together with the Multi's Marketing & Communications team, I undertook a rework and update of the Multi Corporation corporate identity to provide it with a refreshing touch and incorporate a subtle 'retail' theme, all while retaining its professional and business-like appearance.

The identity update encompasses several key changes, including the introduction of new secondary colors, a revision in the use of typography, a fresh approach to incorporating asset photography, the introduction of novel graphical elements and filters, and a reinvention of the corporate 'retail photo collage,' among other elements.


The updated corporate identity was applied across a broad spectrum of visual communication platforms, ranging from small gadgets to large wall decorations, office templates to the company website. All of these elements are comprehensively outlined in our brand identity booklet.
Feel free to reach out to discuss your design challenge.